KINAWAY

Activation Space

The activation space will be in a central location covering the main grid of the venue while the in-house lightning system being focused on the outside sections.

The pre-produced content will be supplied by Kinaway directly while working with Jem Bray to animate and curate the content timeline as well as the LED lightning in conjunction with the approved runsheet.

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ACTIVATION BRIEF

Overview:

In collaboration with Kinaway & Nonchalant visual artist Jem Bray will design, install and curate an activation solution including LED tube lighting, custom projection mapping of the chosen ceiling area & animated content to be used on both the projection area and LED stage screens.

The project will feature curated content & pre-production methods relating to the hardware being supplied and installed by Jem Bray. Nonchalant will procure multiple inclusions such as native flower arrangements,custom golden tickets, table runners and draping systems across the venue to balance the rustic accents with soft ‘on theme’ styling.

After being briefed across the brand narrative we will be working alongside the Kinaway creative team to curate and animate existing artwork and designs to be projected across the chosen ceiling cavity.

Client: Kinaway / The Timber Yard

Year: 2023